Predictable growth for Data & AI services firms

We help PE-backed and founder-led Data & AI consultancies improve sales predictability, increase deal size, and build repeatable offerings — without margin leakage, hero selling, or delivery chaos.

Board-level commercial leadership, underpinned by deep technical fluency across modern data platforms and AI delivery.

Request an intro call View typical engagements

Trusted by Leading Data & AI Organisations

Google Cloud
Datatonic
Nokia
UBDS Digital
Appsbroker CTS
Cobry
TXP
Google Cloud
Datatonic
Nokia
UBDS Digital
Appsbroker CTS
Cobry
TXP

Designed for organisations delivering:

£0
Total Growth Generated
Delivered across PE-backed and founder-led firms
0
CAGR Growth Achieved
Enabling businesses to scale predictably
0
Win Rate Improvement
From structured sales processes
0
Team Growth
From 5 to 23 sales professionals

When a Data & AI firm scales, sales often stops compounding

Growth creates complexity. Complexity kills repeatability.

Most firms hit the same barriers:

  • Pipeline exists, but forecasts aren't trusted
  • Deals are won, but work is too bespoke to scale
  • Partner channels grow, but margin and control erode
  • Sales and delivery become misaligned, creating scope creep and write-offs
  • Founder-led selling becomes the bottleneck

The business feels busy — but revenue isn't predictable.

We turn delivery strength into predictable, repeatable revenue

Our work is commercially led and technically fluent — meaning we build GTM systems that work in the reality of Data & AI delivery.

Forecast confidence improves

Board-trusted pipeline discipline

Average deal size increases

Multi-workstream + expansion paths

Offers become repeatable

Clear value + clear delivery boundaries

Margin improves

Commercial shaping that respects delivery constraints

Teams execute consistently

Less dependency on heroes

Commercial discipline — with deep technical credibility

We're not a slide-deck consultancy. We don't sell generic "sales enablement."

We operate at the intersection of:

  • GTM strategy (what you sell, to whom, and why you win)
  • Sales execution (pipeline discipline, qualification, deal shaping)
  • Delivery reality (what actually works in Data & AI programmes)

We understand why Data & AI deals stall, shrink, or write off:

  • unclear outcomes → weak commercial narrative
  • poor scoping boundaries → margin loss
  • weak technical proof → no executive confidence
  • partner dependency → lack of control
  • no productised offers → endless reinvention

Typical Engagements

Focused interventions to restore predictability and scale revenue

Revenue Engine Reset

30–45 days

A board-ready reset to restore predictability.

  • Pipeline and forecast integrity audit
  • ICP focus + sharper positioning
  • Offer clarity and packaging
  • Qualification discipline and pursuit governance
  • Forecast model leadership can trust
Outcome: predictable pipeline + clearer offers + cleaner execution.

Deal Size Uplift

60–90 days

Move from one-off projects to repeatable, expanding programmes.

  • Enterprise deal motion and stakeholder mapping
  • Value narrative + technical proof points aligned
  • Deal qualification and shaping discipline
  • Expansion plays and multi-workstream mapping
Outcome: higher ASP, stronger win rates, clearer expansion path.

Post-M&A Sales Integration

Tailored timeline

Align sales motions after a merger or acquisition.

  • Unified propositions, messaging and pricing logic
  • Standardised pipeline stages + reporting
  • Role clarity across leadership and sellers
  • Sales/delivery alignment to reduce friction and write-offs
Outcome: one commercial system that scales across the new organisation.

Fast diagnosis → decisive build → embedded execution

We work alongside CEOs, revenue leaders, and delivery heads to create a model that runs without dependency.

01

Clarity

What you sell, who it's for, why you win.

Crisp positioning and offer portfolio
02

Discipline

Qualification, pursuit governance, forecasting.

Pipeline standards and pursuit frameworks
03

Repeatability

Propositions that scale, not bespoke services.

Productised offers and sales playbooks
04

Control

Margin protection and delivery-aware selling.

Commercial shaping frameworks and deal governance

In practice, this looks like interim CRO/CCO-level ownership

We step in during periods of change to stabilise and scale revenue outcomes.

Not fractional coaching.

Not a long-term exec hire.

A focused intervention to make growth predictable — and leave behind a system your leadership team can run.

What clients typically say

"We finally have a forecast the board trusts."

CEO, PE-backed Data Platform Company

"Our offers became clear — and the deal sizes followed."

Founder, Data & AI Consultancy

"We stopped chasing noise and started winning the right work."

CCO, Analytics Services Firm

"Sales and delivery now operate like one system."

Managing Director, Post-M&A Integration

Results That Matter

Real transformations in Data & AI professional services

Post-Investment Data Platform Company
285% Revenue Growth in 18 Months

Restructured sales org from 5 to 23 people, implemented enterprise sales process, and repositioned from "implementation shop" to "strategic partner." Pipeline grew from £2M to £14M.

Team Scaling Positioning Enterprise Sales
Post-Merger AI Consultancy
6 Months To Unified Sales Organisation

Integrated two conflicting sales teams, created unified value proposition, and rebuilt go-to-market strategy. Reduced client churn from 34% to 8% and increased average deal size by 2.3x.

Integration Churn Reduction Value Proposition
Established Data Science Firm (12 Years)
£8M → £24M ARR Over 24 Months

Broke through 5-year plateau by repositioning from generalist to vertical specialist, redesigning service offerings, and implementing account-based sales strategy. Win rate increased from 18% to 47%.

Repositioning ABM Strategy Win Rate

If you're scaling a Data & AI consultancy and sales feels harder than it should — let's talk

We'll quickly tell you if we can help, and what "good" looks like in your situation.

Request an intro call

Or email: Peter@mimaroolabs.com

Let's Talk About Your Growth Challenge

Whether you're post-investment, post-merger, or hitting a plateau, we can help you diagnose the root causes and build a roadmap to predictable revenue growth.

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